Market Entry Project Research Paper Example | Topics and Well Written Essays - 750 words

Market Entry Project - Research Paper Example Considering this strategy in mind Target has planned to expand in the market of their neighboring country Mexico. We choose to enter Mexico, with the idea to expand our business base obviously, to cater to their competitor Wal-Mart who is doing great business in Mexico by providing the experience of ‘Like shopping in the US’ (Luhnow, David), with similar purchasing trends observed in US, Low Land and Central Mexico it was easy to understand consumer’s psychology (Portilla, Fabiola de la), people in Pacific, North and Southeast tend to spend more (Portilla, Fabiola de la). If we look at the Nielsen’s survey results closes we’ll come across the fact that Big Supermarkets still capture a very small proportion of the retail universe in Mexico-Pacific, 26%, Valley of Mexico 30%, (Portilla, Fabiola de la), which is extremely low and reflects the fact that markets displays huge blue spaces for expansion by large retailers like Target. Consumers tend to visi t markets in weekdays in Pacific and on weekends, Sunday etc in Low Land, Central Region and Valley of Mexico (Portilla, Fabiola de la). Negligible tariffs on trade between US and Mexico is acting as a major incentive for businesses to expand across borders and become transnational in nature. Target also has the advantage of learning and getting insights from Wal-Mart’s experience (Luhnow, David) so far in the Mexican market. Hence all the factors mentioned above drove us to the conclusion of tapping into Mexican market as our host country. The environmental opportunities which the host country offers are as follows; Economic factors, the country’s economy is back on track with a GDP of 3.8% in 2011 (6 Reasons why US retailers should enter Mexico), and shows good signs of growth with huge margins of blue spaces left to be exploited by the retailers with retail sales of 5.4% by may 2011 (6 Reasons why US retailers should enter Mexico), this increased economic stability has also impacted the purchasing power of Mexicans resulting in growing confidence in retail; Legal factors, like there are very low trade tariffs in Mexico as compared to the US, the act named NAFTA (North American Free Trade Agreement) made in 1994 and renewed in 2008 created the world’s largest free market with almost negligible trade tariffs between US, Mexico and Canada (6 Reasons why US retailers should enter Mexico), hence very low legal restrictions act as an opportunity; Social Factor of emerging middle class in Mexico (6 Reasons why US retailers should enter Mexico) has given foreign retailers a hope that more people now have the power to experience a purchase in huge retail stores and with the emerging and still weak middle class discount stores can actually help the people and strengthen their own presence in the market as well. Cultural factors changes and flexibilities (Hernandez, Mariana) also act as an opportunity an opening for foreign retailers to jump into the market, thought it took time but now Mexicans have accepted and encourage foreign brands specially those manufactured or originated from US because of their own growing aspirations. Upon further analysis I would not exactly put this as a threat but a disadvantage faced by the retailers in Mexico’s trade environment could be of the huge power distance (Hernandez, Mariana) amongst the people living in the same region, existing large amount of

The breed history of the angus cow Research Paper

The breed history of the angus cow - Research Paper Example (Philips). In Angus, there was always some breed of cattle. Angus is one of the countries of Scotland where almost the same climate was present round the year and thus helped to maintain and establish grass lands and cattle fields. The people of Aberdeen, Banff, Kincardine, and Angus favored cattle fields and fishing through ages. The temperate climate and good crop helped the people to bring out some pure breeds. Origin: The studies have found that there were three breeds very famous in United Kingdom. They are Galloway, the Red Polled Norfolk and Suffolk and Aberdeen -Angus. The historians have also pointed out that hornless cattle feed were found to have occurred in Siberia before many centuries. In Egypt, at the ancient civilization period pictures are found to show some hornless cattle. (â€Å"Aberdeen-Angus review - Issues 31-36†) The Angus breed was done by many people at many stages, but the most successful breeder found in the history is Hugh Watson, a tenant of Keill or. He developed the specific Black Angus and improved it. He produced outstanding cattle with good quality and character. (Drymon). In the beginning the cattle’s were not of uniform color and they had varying color patterns and markings. The pure variety of Angus is the Black Angus. The black color and hornless cattle are found to have the dominant gene and hence it was chose for further breeds. In the scot land history Angus were called as homyl, humlies, doddies and humble. (Sanders). Breed foundation: Hugh Watson of Keillor recieved pure black cows and a bull form his father and during that summer he also visited cattle markets of Scotland and purchased heifers which showed some characteristics of Angus cattle. Then he started his breeding. He concentrated on the color of the bull. He chose black bulls for his breed and the cows were of different colors. (â€Å"The Aberdeen-Angus herd book Volume 26†). Some of the best famous cow and bull produced by Hugh Watson we re Old Granny and Old Jock. Old Jock was awarded the number #1 in the herd book. Old Jock was bred in the year 1842. The bull was used in the cattle from 1843 to 1852. Old Jock was awarded the Sweepstakes for bulls at Perth in the year 1952 at the Highland Society Show. (American Angus Association). Old Granny another famous cow of Angus cattle was considered as the mother of Angus cattle. She produced 29 calves and out of them, 11 were registered in the Herd Book. The Angus cattle race has the traces of either Old Jock or Old Granny. The existing animals are considered to be the pedigrees of Old Jock or Old Granny. (MacDonald). (American Angus Association). Improvement of the Angus: After the heavy contribution of Hugh Watson for the establishment of the Angus cattle race in the world, it was William Mc Combie who preserved and improved the Aberdeen Angus breed. Mc Combie brought in many improvements in the Angus cattle race because of his foreseeing plan, good management and his e xcellent success ring in the shows. He brought the pure bred to the world with great improvement in breeding classes. His best achievement is the production best beef producing cattle. Black Prince, his best Angus breed, was showed in Burmingham and Smithfields and won many prices in the year 1867. He received many prizes in the International Exposition held at Paris. He won the first prize of $500 in the Paris Exhibition in the year 1878. He has won more than 500 prizes in the