Case Study 10.1 Electrolux Cleans Up Essay - 615 Words

Case Study 10.1: Electrolux Cleans Up Amanda M. Green BUS5450 – Organizational Behavior Dr. McKibbin August 10, 2012 Electrolux Cleans Up The housewives of today rely on innovation to produce household products with the capabilities of simplifying their jobs at home. Companies, such as Electrolux, have teams of employees assigned to the task of creating new kitchen appliances and cleaning products geared around the needs of the world that can take their company to next level in modern technology. With the fierce competition threatening the success of Electrolux, the company revamps their strategy by appointing Hans Straberg as the new Chief Executive. The strain on the company’s finances left Mr. Straberg with no choice but to†¦show more content†¦This allowed them to discuss out loud what they felt needed to be done in order to produce exactly what the consumers wanted. It was the ultimate think tank. His reason for this was so that everyone could be on the same page. Based on the case study, prior to this every department did its own thing which leads to complications down the line. The most beneficial thing that came out of the collaboration was the ability to nip the problems from the beginning. It saves so much time and money if the problem can be stopped or prevented in general. For instance, during the case study when designers wanted the â€Å"Breeze† to be smaller, the engineer Frucco was able to tell them right from the start that the charging station wouldn’t fit in a smaller model (Ivancevich, Konopaske, amp; Mattenson, 2011). It saved time by not having to create a model and recreate it. These minor details are what set Electrolux apart from the competition. The company’s ability to function as a team allowed them to gain different perspectives and create in a shorter time period than the rest. The case study proves that when it comes to the consumers, they do not care about price as much as they do effectiveness. If the product gives the consumer exactly what they need and want, they are more than willing to pay the price. A company’s success depends solely on each department’s ability to function as one and without teamwork this task is impossible. References Ivancevich, J. M.,Show MoreRelatedMarketing Mix of Haeir18481 Words   |  74 Pagesproject â€Å"Marketing Mix Mapping For Haier In Refrigerators, Washing Mapping And Air Conditioners â€Å" is a record of work conducted by me towards completion of summer internship program in ICFAI BUSINESS SCHOOL in Bhubaneswar. No part of the research study has been presented for any other degree or diploma. Place: BHUBANESWAR DATE: Read MoreCase Study148348 Words   |  594 Pages978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts, without express permission of the Publishers, for educational purposes only. 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