Thursday, January 9, 2020

Alcohol Summary - 2180 Words

* Executive Summary In 2001 spirit makers ended a long standing volunteer policy against aggressive alcohol advertising (Steiner and Steiner, 2009). Since that time, there has been an unprecedented shift toward increased alcoholic advertisements in an effort to increase market share and raise profits. This shift brings into light the challenge alcoholic companies face in balancing their fiduciary duties to their shareholders and their corporate and social responsibility to society. This report focuses on the issues surrounding Anheuser Busch’s Spykes beverage and the corporate and social issues similarly faced by other alcoholic beverage companies. Introduction There is growing public pressure for alcoholic beverage companies to†¦show more content†¦From society’s perspective, any activities conducted by the alcohol beverage companies to remove alcohol related problems like violence, decreased morality and intoxication related problems like drinking driving are seldom advertised and marketed. In this sense, society is only seeing advertisements related to increased consumption leading to increased profits. Accordingly alcohol industries fail to fulfill their ethical duty to be informative and truthful in their advertising efforts. At present, alcohol beverage companies create a brand image by sponsoring sports and cultural activities that attract drinkers, first starting as a social drinker and then becoming regular drinkers (Munro amp; De Wever, 2008). The current alcohol advertising regulatory system in Australia should aim to minimize exposure and appeal to children (VAADA, 2010). In Australia, advertising activities are regulated by legislation and a code of practice such as the Advertiser Code of Ethics and Alcoholic Beverages Advertising Code (ABAC). This code is based on a voluntary system of self-regulation which is funded and administered by the alcohol beverage companies. Currently there are no penalties for non-compliance (Jones, Hall amp; Munro 2008). Additionally, the organisation is partly funded by alcoholic beverage companies. This presents a conflict of interest as in most instances, their fiduciary duties are act in the best interests ofShow MoreRelatedCourtroom Observation Paper2742 Words   |  11 PagesL.L.C., d/b/a O’Malley’s Tavern (Appenllants) was the subject of a Summary Judgment Motion filed on behalf of the Appellants in the United States District Court for the Northern District of Indiana, Hammond Division. The lawyers in this case for the Appellant are Benjamin Walton and Jordan VanMeter. 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A Motion of Summary Judgment on behalf of O’Malley’s Tavern in the US District Court of Northern District of Indiana. Is being argued/presented. Briefly; Mrs. White is suing the defendant Patrick Gibbs of O’Malley’s Tavern where as the bartender served Mr. Hard withRead MoreALCOHOL WITH CHARCOAL AS SUBSTITUTE TO PENTEL PEN INK2817 Words   |  12 PagesALCOHOL WITH CHARCOAL AS SUBSTITUTE TO PENTEL PEN INK An Investigatory Project Presented to The Faculty of the High School Department Surigao Education Center Km. 2, Surigao City ____________________________________ In Partial Fulfillment of the Requirements For Science III ____________________________________ by Alutaya, Klaus Steven Kinkel G. Guy-ab, Jayford Jumandos, Julie Ann Cabuyaon, Laica Chua, Joshua Jordan . Roma, Jaypaul March 2013 ii ACKNOWLEDGEMENT Whatever

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