How To Use The Power Of Podcasting To Increase Your Audience

How To Use The Power Of Podcasting To Increase Your Audience Podcasting: Many see it as an amazing opportunity but don’t really understand the nuts and bolts of how to begin, how it compares to other marketing channels, and how to evaluate your ROI. Today we’re going to change all that by having a great discussion with Sarah Rhea Werner, the host of the Write Now podcast. As a columnist for Forbes on the topic of podcasting, she’s definitely an authority on the topic. If you’ve ever considered podcasting, you won’t want to miss today’s episode! How and why Sarah got into podcasting. The types of opportunities Sarah has had since starting podcasting that blogging wasn’t bringing her. Audience-building advice for marketing teams and companies. Why it’s so important to create your podcast based on what your listeners like. Tips on striking a balance between providing value and marketing yourself through your podcast. Why it’s important to make sure any selling that you do on your podcast is delightful, interesting, and fun. How a podcast is both similar to and different from different marketing avenues. Some of the tactical challenges and practices of podcasting. Sarah’s best final advice for a brand who is toying with the idea of a podcast. Links: Write Now Podcast Email us a screenshot of your iTunes review! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Sarah: â€Å"If you want to get additional readers for your blog or for your book do public speaking.† â€Å"Podcasting is a ton of work. It’s worth it, but it’s a ton of work.† â€Å"If you absolutely need to do have an ad, make sure it’s delightful, make sure it’s in line with your show and it’s in line with your message.†